Writing Job Descriptions That Don't Discourage Great Candidates

Research consistently shows that some common job posting habits discourage well-qualified candidates, particularly among groups already underrepresented in a field.

Avoid excessive requirement lists

Long lists of "must-have" qualifications discourage candidates who don't meet every single item, even when they'd actually excel in the role.

Watch for gendered or exclusionary language

• Overly aggressive language ("crush it," "dominate") can skew who feels comfortable applying
• Age-coded phrases like "digital native" can imply an unintended age preference

Be clear about flexibility

If remote work, flexible hours, or part-time arrangements are genuinely possible, say so explicitly rather than assuming candidates will ask.

Proofread from a candidate's perspective

Before posting, ask: would a strong, qualified candidate outside your usual applicant pool feel invited to apply?