Negotiation skills for life: how to succeed when it matters most | Matthias Schranner | TEDxZurich

Are you skilled at negotiation? More crucially, can you negotiate effectively when the stakes are high, emotions are intense, and the consequences of losing are significant? Matthias Schranner, a former hostage negotiator, reveals in his TEDx Talk the key principles and the “magic word” that can guide even the toughest negotiations to success. This TEDx talk is essential viewing for those who have to master difficult negotiations. Matthias Schranner is a consultant and negotiation expert originally trained by the German police and the FBI as a lead negotiator for high-stakes situations. For the past 20 years, he and his team at the Schranner Negotiation Institute have been advising clients …