Digital Marketing Specialist

Accountabilities 1 . Executing and optimising paid search and paid social campaigns in line with best practices and advertising standards. Creating complex workflows and nudge journeys, managing contact records and subscription preferences in line with GDPR. 2. Implementing effective tracking across all new and existing digital channels, creating tracking pixels, conversion events and UTMs to measure campaign effectiveness and ROI/ROAS, ensuring compliant user tracking and consent. 3. Building,…