PRODUCT MARKETING CAREER - On #productmarketing, skills you'll need & finding your path in marketing

On the 4th episode of the #VirtualCoffeeChat series, I host Aubyn Casady, a Senior Product Marketing Manager At G2. We talk all things PRODUCT MARKETING: transitioning into a product marketing career, what product marketing is, what skills are important to succeed as a product marketer, as well as what a career trajectory could look like in this field.

Aubyn shares a ton of immensely valuable information throughout our conversation but stick till the end because she shares her recent experience with a product marketing campaign they launched and how the results shocked them. It’s very interesting!

Hope you enjoy!

TIMESTAMPS
00:00 Intro
01:30 How did Aubyn end up in product marketing? Wh…