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"They Lost Money On Every One" – Why Walmart Sold Disney DVDs Below Cost

By Valuetainment Short Clips 4:18 15,816 views on YouTube Watch on YouTube
Former Disney CEO Bob Chapek reveals how Bob Iger and Steve Jobs quietly put Disney movies on iTunes, leaving him to handle angry calls from Walmart, Target and Best Buy. He explains how retailers sold Disney DVDs at a loss for years and why going digital was still the right call.

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